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Exploring the Relationship between Suppliers’ CSR and Customer Satisfaction in B2B Context: The
Moderating Effect of Vertical Inter-Organizational Commitment and the Moderated Mediation Effect of
Competitor Identification

模型八 t 1.56 [1.06] 2.13 [1.05] -1.21 [1.05] 7.15 [1.34] 1.16 [1.11] 2.30 [1.16] 2.15 [1.33] 2.01 [1.13] 14.32*** .34* .01 值。 VIF

β
.09 .12* -.07 .47*** .07 .14* .14* .12* 內為
模型七 t 1.52 [1.05] 2.14 [1.04] -1.53 [1.02] 8.66 [1.11] 1.00 [1.10] 2.65 [1.08] 1.80 [1.08] 15.96*** .33** .03 [ ] 括弧

.09 .12* -.09 .51*** .06 .16** .11†
β

供應商績效 模型六 t β 1.39 .08 [1.05] 2.17 .13* [1.04] -1.46 -.08 [1.02] 9.18 .54*** [1.07] 1.32 .08 [1.08] 2.11 .13* [1.07] 16.95*** .31* .01

模型五 t β 1.27 .07 [1.03] 1.89 .11† [1.02] -1.36 -.08 [1.01] 8.50 .51*** [1.10] .83 .05 [1.09] 2.87 .17** [1.07] 17.89*** .33** .03 n = 210；2.†p < 0.1，* p < 0.05，** p < 0.01，*** p < 0.001；3.

2 階層迴歸分析表 模型四 t β 1.07 .06 [1.03] 1.87 .11† [1.02] -1.25 -.07 [1.01] 9.01 .54*** [1.06] 1.14 .07 [1.07] 19.13** .30***

模型三 β -.16* -.18* .09 -.14† -.1 .14† .17* .13† 2.85** .07† .02
表 t -2.28 [1.05] -2.55 [1.08] 1.28 [1.01] -1.78 [1.39] -1.40 [1.09] 1.75 [1.49] 1.99 [1.57] 1.68 [1.39]

顧客滿意度 模型二 t β -2.05 -.14* [1.03] -2.10 -.14* [1.02] 1.31 .09 [1.01] -1.07 -.08 [1.10] -.1.32 -.10 [1.07] 1.74 .12† [1.07] 2.74* .05† .01

模型一 t β -2.15 -.15* [1.03] -2.09 -.14* [1.02] 1.36 .09 [1.01] -.77 -.05 [1.07] -1.3 .08 [1.07] 2.65* .04* 迴歸係數為標準化估計值，樣本數

變數 控制變數 廠商行動速度 垂直組織間承諾 × 企業社會責任 垂直組織間承諾 競 × F R 2 R 2 △
食品業 市場聚焦 股權結構 廠商規模 自變數 CSR 中介變數 顧客滿意度 調節變數 競爭者辨識 相乘項 顧客滿意度 爭者辨識 註：1.

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