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and the diamond model from the perspective of engaged scholarship receiver Van de Ven
(2007), to discuss the effective construction of industry-university collaborative activities
related to research, teaching, and service. This study is largely based on the author’s 12-year
(2003-2014) longitudinal research on the taxi industry in Taiwan. This long-term qualitative
field study has been conducted at the industry, community, team, and individual level of
analysis.
3. Findings
3.1 Value Creation
The following ex-post summary, which makes use of the diamond framework
(Hambrick and Fredrickson, 2005) and engaged scholarship (Van de Ven, 2007), discusses
how to engage in value creation and value exchange via industry-university collaboration.
First, we use the diamond framework to explore strategic planning in industry-university
collaboration. Figure 1 summarizes the long-term journey of the author’s taxi industry
research.
3.2 Value Exchange
The value creation and value integration of the "teaching-research-service" call is
analyzed using the diamond framework, based on Hambrick and Fredrickson (2005).
However, the value exchange associated with industry-university collaboration across sectors
is better captured by the engaged scholarship model suggested by Van de Ven (2007). Three
characteristics of an engaged scholarship process can be examined by using the case of the
collaborative taxi industry research.
In the case of this research collaboration, the researcher integrates the "teaching -
research-service" value activities in a value exchange with the industry in a collaborative
manner. Table 1 shows a number of industry phenomena-based research ideas with roots in
the long-term process of the industry-university collaborative journey. In addition to the
publication of journal articles, many of the ideas were also translated into curriculum design
and teaching cases. The outcomes of some ideas are also evident in technology, patents, and
software applications. Based on these various forms of output, the researcher can provide
further collaborative assistance to firms and communities through training, professional
development events, and the design of new teaching materials. Moreover, additional socially
oriented services can be developed by duplicating and refining company-and community-