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產學合作之價值創造與交換：「教學－研究－服務」整合個案之歷程與反思
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Figure 1 Industry-University on the Taxi Project: Strategic Analysis via
Diamond Framework
How to implement with ongoing
adaptation?
◎
8-month research and field-study
at Singapore University
◎
Writing a doctoral thesis
◎
Post-doctoral research and
reflections
◎
Publications during assistant
professor stage
◎
Collaboration with research teams
across universities
◎
Research center establishment:
SIMD
How to get feedback from industry and
academic research?
◎
Concentrate on in-depth understanding of
an industry
◎
Research insights from ONE long-term
focus
◎
Reduce research barriers and cost of data
collection by industry reputation
◎
Strengthen identity from the support of
industry organizations based on research
ethics and professionals
◎
Take personal interest in taxi drivers and
upgrade industry social status in order to
balance multiple interests among
stakeholders
How to win industry support on collaborative
research?
◎
Observation and behavior recorded through
deep involvement in taxi drivers’ community
with an anthropology approach
◎
Acquire research funds from the public sector
in order to maintain neutral and independent
status of research ethics and professionals
◎
Pay attention to minorities and those of low
social status through deep involvement with
communities on a long-term basis
◎
Committed companions to establish trusting
relationships with taxi drivers and fleets
◎
Personal care demonstrated in individual cases
How to acquire long-term research
project?
◎
Focus on one industry
◎
Research project and funding
granted by public institutions
◎
Taxi drivers’ working practices
◎
Organize research teams with
doctoral students in one or more
universities
◎
Long-term tracking and
commitment with a decisive mind
Where to do research?
◎
Taxi industry
◎
Comfort at Singapore vs. Taiwan Taxi Co.
◎
Satellite dispatching technology and dynamic
evolution of technology and organization
◎
Technology (LBS)-driven service innovation
Arenas
Economic
Logic
Staging
Vehicies
Differentiation