155 / 414
155
臺大管理論叢
2016/12
第
27
卷第
1
期
155-190
DOI:10.6226/NTUMR.2016.MAR.C102-037
產學合作之價值創造與交換：「教學－研究－服
務」整合個案之歷程與反思
Academia-Industry Collaboration: Reflections on a Case Study and
its Research Process through the Integration of Teaching, Research,
and Service
摘 要
在一般管理領域中，以實務現象為出發的產學研究，是眾多研究取向中一個相對冷門的
選項，但它卻最有可能整合教師的「教學－研究－服務」不同價值活動於一體。本文嘗
試從價值創造與價值交換角度，探討大學管理學院（商學院）教師如何從實務現象出發，
與產業合作進行產學研究。本文以一個長達十二年的計程車產業研究歷程為個案，歸納
出「以人為中心的『教學－研究－服務』價值整合模式」，提出六項產學互動準則，與
學術工作者執行產學合作的「
321
原則」和「
4P
步驟」。最後，本文也提出產學合作過
程中，學術工作者可能遭遇到的難處與挑戰，並總結本文。
【關鍵字】
產學合作、價值創造、價值交換
Abstract
In the field of general management, academic research rarely examines the practical
phenomena associated with academia-industry collaborations, despite the fact that such
research is the most likely to integrate the values associated with teaching, research, and
service activities. Taking a value co-creation perspective, this reflective article attempts to
explore how business school faculty members can conduct academia-industry cooperative
research programs proceeding from real phenomena. The article also illustrates how faculty
members might effectively integrate teaching, research, and service activities in order to
generate synergies between industry and academia. Finally, by highlighting the author’s
systematic taxi research program, this article offers reflections on how academic
professionals might achieve a balance between three key roles: a teachers, researchers, and
service providers.
【
Keywords
】
academia-industry collaboration, value creation, value exchange
侯勝宗
/
逢甲大學科技管理研究所教授
Sheng-Tsung Hou
, Professor, Graduate Institute of Management of Technology, Feng Chia University
Received 2013/12, Final revision received 2015/3