Table of Contents Table of Contents
Previous Page  250 / 322 Next Page
Information
Show Menu
Previous Page 250 / 322 Next Page
Page Background

消費者線上口碑與評論研究:國內外相關文獻回顧與討論

250

reviewer characteristics and temporal effects.

Information Technology and

Management

, 9 (3): 201-214. doi: 10.1007/s10799-008-0041-2

Hu, N., Tian, G., Liu, L., Liang, B., and Gao, Y. 2012. Do links matter? An investigation of

the impact of consumer feedback, recommendation networks, and price bundling

on sales.

IEEE Transactions on Engineering Management

, 59 (2): 189-200. doi:

10.1109/TEM.2010.2064318

Jabr, W., and Zheng, Z. E. 2014. Know yourself and know your enemy: An analysis of firm

recommendations and consumer reviews in a competitive environment.

MIS

Quarterly

, 38 (3): 635-654.

Jalilvand, M. R., Esfahani, S. S., and Samiei, N. 2011. Electronic word-of-mouth: Challenges

and opportunities.

Procedia Computer Science

, 3: 42-46. doi: 10.1016/j.procs.

2010.12.008

Jensen, M. L., Averbeck, J. M., Zhang, Z., and Wright, K. B. 2013. Credibility of anonymous

online product reviews: A language expectancy perspective.

Journal of

Management Information Systems

, 30 (1): 293-324. doi: 10.2753/MIS0742-

1222300109

Karniouchina, E. V. 2011. Impact of star and movie buzz on motion picture distribution and

box office revenue.

International Journal of Research in Marketing Science

, 28

(1): 62-74. doi: 10.1016/j.ijresmar.2010.10.001

Ku, Y. C., Wei, C. P., and Hsiao, H. W. 2012. To whom should I listen? Finding reputable

reviewers in opinion-sharing communities.

Decision Support Systems

, 53 (3):

534-542. doi: 10.1016/j.dss.2012.03.003

Lee, T. Y., and Bradlow, E. T. 2011. Automated marketing research using online customer

reviews.

Journal of Marketing Research

, 48 (5): 881-894. doi: 10.1509/jmkr.

48.5.881

Li, X., Hitt, L. M., and Zhang, Z. J. 2011. Product reviews and competition in markets for

repeat purchase products.

Journal of Management Information Systems

, 27 (4):

9-41. doi: 10.2753/MIS0742-1222270401

Li, Y. M., Lin, C. H., and Lai, C. Y. 2010. Identifying influential reviewers for word-of-

mouth marketing.

Electronic Commerce Research and Applications

, 9 (4): 294-

304. doi: 10.1016/j.elerap.2010.02.004

Liu, Y. 2006. Word of mouth for movies: Its dynamics and impact on box office revenue.

Journal of Marketing

, 70 (3): 74-89. doi: 10.1509/jmkg.70.3.74

Lu, X., Ba, S., Huang, L., and Feng, Y. 2013. Promotional marketing or word-of-mouth?