252 / 322
消費者線上口碑與評論研究：國內外相關文獻回顧與討論
252
of the impact of recommender systems on sales.
Journal of Management
Information Systems
, 27 (2): 159-188. doi: 10.2753/MIS0742-1222270205
Richins, M. L. 1983. Negative word-of-mouth by dissatisfied consumers: A pilot study.
Journal of Marketing
, 47 (1): 68-78. doi: 10.2307/3203428
Rui, H., Liu, Y., and Whinston, A. B. 2013. Whose and what chatter matters? The effect of
tweets on movie sales.
Decision Support Systems
, 55 (4): 863-870. doi: 10.1016/j.
dss.2012.12.022
Shih, H. P., Lai, K. H., and Cheng, T. C. E. 2013. Informational and relational influences on
electronic word of mouth: An empirical study of an online consumer discussion
forum.
International Journal of Electronic Commerce
, 17 (4): 137-165. doi: 10.
2753/JEC1086-4415170405
Silverman, G. 2001. The power of word of mouth.
Direct Marketing
, 64 (5): 47-52.
Spors, K. K. 2006.
How are we doing?.
Wall Street Journal. November 13: R9.
Stephen, A. T., and Galak, J. 2012. The effects of traditional and social earned media on
sales: A study of a microlending market place.
Journal of Marketing Research
,
49 (5): 624-639. doi: 10.1509/jmr.09.0401
Sun, M. 2012. How does the variance of product ratings matter?.
Management Science
, 58
(4): 696-707. doi: 10.1287/mnsc.1110.1458
Tang, T., Fang, E., and Wang, F. 2014. Is neutral really neutral? The effects of neutral user-
generated content on product sales.
Journal of Marketing
, 78 (4): 41-58. doi:
10.1509/jm.13.0301
Tirunillai, S., and Tellis, G. J. 2012. Does chatter really matter? Dynamics of user-generated
content and stock performance.
Marketing Science
, 31 (2): 198-215. doi: 10.1287/
mksc.1110.0682
. 2014. Mining marketing meaning from online chatter: Strategic brand analysis of
big data using latent Dirichlet allocation.
Journal of Marketing Research
, 51 (4):
463-479. doi: 10.1509/jmr.12.0106
Trusov, M., Bucklin, R. E., and Pauwels, K. 2009. Effects of word-of-mouth versus
traditional marketing: Findings from an Internet social networking site.
Journal of
Marketing Science
, 73 (5): 90-102. doi: 10.1509/jmkg.73.5.90
Van der Lans, R., Van Bruggen, G., Eliashberg, J., and Wierenga, B. 2010. A viral branching
model for predicting the spread of electronic word of mouth.
Marketing Science
,
29 (2): 348-365. doi: 10.1287/mksc.1090.0520
Yang, J., Kim, W., Amblee, N., and Jeong, J. 2012. The heterogeneous effect of WOM on