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消費者線上口碑與評論研究:國內外相關文獻回顧與討論

248

101-121.

Dhar, V., and Chang, E. A. 2009. Does chatter matter? The impact of user-generated content

on music sales.

Journal of Interactive Marketing

, 23 (4): 300-307. doi: 10.1016/

j.intmar.2009.07.004

Duan, W., Gu, B., and Whinston, A. B. 2008a. Do online reviews matter? An empirical

investigation of panel data.

Decision Support Systems

, 45 (4): 1007-1016. doi:

10.1016/j.dss.2008.04.001

. 2008b. The dynamics of online word-of-mouth and product sales–An empirical

investigation of the movie industry.

Journal of Retailing

, 84 (2): 233-242. doi:

10.1016/j.jretai.2008.04.005

. 2009. Informational cascades and software adoption on the Internet: An empirical

investigation.

MIS Quarterly

, 33 (1): 23-48.

Fang, Y. H. 2014. Beyond the credibility of electronic word of mouth: Exploring eWOM

adoption on social networking sites from affective and curiosity perspectives.

International Journal of Electronic Commerce

, 18 (3): 67-101. doi: 10.2753/JEC

1086-4415180303

Feng, J., and Papatla, P. 2011. Advertising: Stimulant or suppressant of online word of

mouth?.

Journal of Interactive Marketing

, 25 (2): 75-84. doi: 10.1016/j.intmar.

2010.11.002

. 2012. Is online word of mouth higher for new models or redesigns? An

investigation of the automobile industry.

Journal of Interactive Marketing

, 26

(2): 92-101. doi: 10.1016/j.intmar.2012.01.001

Forman, C., Ghose, A., and Wiesenfeld, B. 2008. Examining the relationship between

reviews and sales: The role of reviewer identity disclosure in electronic markets.

Information Systems Research

, 19 (3): 291-313. doi: 10.1287/isre.1080.0193

Ghose, A., and Ipeirotis, P. G. 2011. Estimating the helpfulness and economic impact of

product reviews: Mining text and reviewer characteristics.

IEEE Transactions on

Knowledge and Data Engineering

, 23 (10): 1498-1512. doi: 10.1109/TKDE.

2010.188

Godes, D., and Mayzlin, D. 2004. Using online conversations to study word-of-mouth

communication.

Marketing Science

, 23 (4): 545-560. doi: 10.1287/mksc.

1040.0071

Godes, D., and Silva, J. C. 2012. Sequential and temporal dynamics of online opinion.

Marketing Science

, 31 (3): 448-473. doi: 10.1287/mksc.1110.0653