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臺大管理論叢

26

卷第

3

247

85-94. doi: 10.1016/j.intmar.2011.01.003

Chen, Y., Wang, Q., and Xie, J. 2011. Online social interactions: A natural experiment on

word of mouth versus observational learning.

Journal of Marketing Research

, 48

(2): 238-254. doi: 10.1509/jmkr.48.2.238

Chen, Y. L., Tang, K., Wu, C. C., and Jheng, R. Y. 2014. Predicting the influence of users’

posted information for eWOM advertising in social networks.

Electronic

Commerce Research and Applications

, 13 (6): 431-439. doi: 10.1016/j.elerap.

2014.10.001

Chevalier, J. A., and Mayzlin, D. 2006. The effect of word of mouth on sales: Online book

reviews.

Journal of Marketing Research

, 43 (3): 345-354. doi: 10.1509/jmkr.

43.3.345

Chintagunta, P. K., Gopinath, S., and Venkataraman, S. 2010. The effects of online user

reviews on movie box office performance: Accounting for sequential rollout and

aggregation across local markets.

Marketing Science

, 29 (5): 944-957. doi: 10.

1287/mksc.1100.0572

Clemons, E. K., Gao, G., and Hitt, L. M. 2006. When online reviews meet hyperdifferentiation:

A study of the craft beer industry.

Journal of Management Information Systems

, 23

(2): 149-171. doi: 10.2753/MIS0742-1222230207

Cui, G., Lui, H. K., and Guo, X. 2012. The effect of online consumer reviews on new

product sales.

International Journal of Electronic Commerce

, 17 (1): 39-57. doi:

10.2753/JEC1086-4415170102

Decker, R., and Trusov, M. 2010. Estimating aggregate consumer preferences from online

product reviews.

International Journal of Research in Marketing

, 27 (4): 293-

307. doi: 10.1016/j.ijresmar.2010.09.001

Dellarocas, C., Gao, G., and Narayan, R. 2010. Are consumers more likely to contribute

online reviews for hit or niche products?.

Journal of Management Information

Systems

, 27 (2): 127-157. doi: 10.2753/MIS0742-1222270204

Dellarocas, C., Zhang, X., and Awad, N. F. 2007. Exploring the value of online product

reviews in forecasting sales: The case of motion pictures.

Journal of Interactive

Marketing

, 21 (4): 23-45. doi: 10.1002/dir.20087

Dewan, S., and Ramaprasad, J. 2012. Music blogging, online sampling, and the long tail.

Information Systems Research

, 23 (3-part-2): 1056-1067. doi: 10.1287/isre.

1110.0405

. 2014. Social media, traditional media, and music sales.

MIS Quarterly

, 38 (1):