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臺大管理論叢

26

卷第

3

245

word-of-mouth in on-line forums: The moderating role of involvement.

Journal of

E-Business

, 13 (1): 135-167. doi: 10.6188/JEB.2010.12(4).03)

陳怡廷與欒錦榮,

2012

,自然語言處理在口碑研究的應用,

中華傳播學刊

22

卷:

259-289

doi: 10.6195/cjcr.2012.22.09 (Chen, Yi-Ting, and Luan, Chin-Jung.

2012. Natural language processing and its application for word of mouth studies.

Chinese Journal of Communication Research

, 22: 259-289. doi: 10.6195/cjcr.

2012.22.09)

陳宜棻,

2010

,從展望理論觀點探討網路口碑對消費者購買意願之影響,

電子商務學

12

3

期:

527-546

doi: 10.6188/JEB.2010.12(3).09 (Chen, Yi-Fen. 2010.

The influence of e-WOM on consumer purchase intention with prospect theory.

Journal of E-Business

, 12 (3): 527-546. doi: 10.6188/JEB.2010.12(3).09)

陳美如、蔡精育、宋鎧與范錚強,

2012

,線上口碑對消費者購買意圖之影響-網路論

壇的實驗研究,

中山管理評論

20

2

期:

441-475

(Chen, Mei-Ju, Tasi,

Ching-Yu, Sung, Kai, and Farn, Cheng-Kiang. 2012. The effect of online word-of-

mouth on consumer’s purchase intention: A laboratory experiments conducted on

online forum.

Sun Yat-Sen Management Review

, 20 (2): 441-475.)

梁定澎,

2013

,管理二學門國際學術期刊之品質分析,

人文與社會科學簡訊

14

2

期:

109-122

(Liang, Ting-Peng. 2013. Quality analysis of international

academic journal in management II discipline.

Humanities and Social Sciences

Newsletter Quarterly

, 14 (2): 109-122.)

莊淑惠、林鴻南與吳政霈,

2014

,線上產品評論對消費者購買意圖之影響:認知需求

與產品知識調節效果之探討,

管理評論

33

4

期:

45-65

(Chuang, Shu-

Hui, Lin, Hong-Nan, and Wu, Cheng-Pei. 2014. The influence of online product

reviews on consumer purchase intentions: The moderating roles of cognitive need

and product knowledge.

Management Review

, 33 (4): 45-65.)

Aggarwal, R., Gopal, R., Gupta, A., and Singh, H. 2012. Putting money where the mouths

are: The relation between venture financing and electronic word-of-mouth.

Information Systems Research

, 23 (3-part-2): 976-992. doi: 10.1287/isre.

1110.0402

Amblee, N., and Bui, T. 2011. Harnessing the influence of social proof in online shopping:

The effect of electronic word of mouth on sales of digital microproducts.

International Journal of Electronic Commerce

, 16 (2): 91-113. doi: 10.2753/

JEC1086-4415160205

Anderson, E. T., and Simester, D. I. 2014. Reviews without a purchase: Low ratings, loyal