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臺大管理論叢

26

卷第

3

251

Evidence from online restaurant reviews.

Information Systems Research

, 24 (3):

596-612. doi: 10.1287/isre.1120.0454

Ludwig, S., Ruyter, K. D., Friedman, M., Brüggen, E. C., Wetzels, M., and Pfann, G. 2013.

More than words: The influence of affective content and linguistic style matches in

online reviews on conversion rates.

Journal of Marketing

, 77 (1): 87-103. doi:

10.1509/jm.11.0560

Luo, X., Zhang, J., and Duan, W. 2013. Social media and firm equity value.

Information

Systems Research

, 24 (1): 146-163. doi: 10.1287/isre.1120.0462

Ma, X., Khansa, L., Deng, Y., and Kim, S. S. 2013. Impact of prior reviews on the

subsequent review process in reputation systems.

Journal of Management

Information Systems

, 30 (3): 279-310. doi: 10.2753/MIS0742-1222300310

Moe, W. W., and Schweidel, D. A. 2012. Online product opinions: Incidence, evaluation, and

evolution.

Marketing Science

, 31 (3): 372-386. doi: 10.1287/mksc.1110.0662

Moe, W. W., and Trusov, M. 2011. The value of social dynamics in online product rating

forums.

Journal of Marketing Research

, 48 (3): 444-456. doi: 10.1509/jmkr.

48.3.444

Mudambi, S. M., and Schuff, D. 2010. What makes a helpful online review? A study of

customer reviews on

Amazon.com.

MIS Quarterly

, 34 (1): 185-200.

Naylor, R. W., Lamberton, C. P., and Norton, D. A. 2011. Seeing ourselves in others:

Reviewer ambiguity, egocentric anchoring, and persuasion.

Journal of Marketing

Research

, 48 (3): 617-631. doi: 10.1509/jmkr.48.3.617

Netzer, O., Feldman, R., Goldenberg, J., and Fresko, M. 2012. Mine your own business:

Market-structure surveillance through text mining.

Marketing Science

, 31 (3):

521-543. doi: 10.1287/mksc.1120.0713

Onishi, H., and Manchanda, P. 2012. Marketing activity, blogging and sales.

International

Journal of Research in Marketing Science

, 29 (3): 221-234. doi: 10.1016/j.ijresmar.

2011.11.003

Pan, Y., and Zhang, J. Q. 2011. Born unequal: A study of the helpfulness of user-generated

product reviews.

Journal of Retailing

, 87 (4): 598-612. doi: 10.1016/j.jretai.

2011.05.002

Park, J., Gu, B., and Lee, H. 2012. The relationship between retailer-hosted and third-party

hosted WOM sources and their influence on retailer sales.

Electronic Commerce

Research and Applications

, 11 (3): 253-261. doi: 10.1016/j.elerap.2011.11.003

Pathak, B., Garfinkel, R., Gopal, R. D., Venkatesan, R., and Yin, F. 2010. Empirical analysis