臺大管理論叢
第
26
卷第
3
期
251
Evidence from online restaurant reviews.
Information Systems Research
, 24 (3):
596-612. doi: 10.1287/isre.1120.0454
Ludwig, S., Ruyter, K. D., Friedman, M., Brüggen, E. C., Wetzels, M., and Pfann, G. 2013.
More than words: The influence of affective content and linguistic style matches in
online reviews on conversion rates.
Journal of Marketing
, 77 (1): 87-103. doi:
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Luo, X., Zhang, J., and Duan, W. 2013. Social media and firm equity value.
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, 48 (3): 617-631. doi: 10.1509/jmkr.48.3.617
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, 31 (3):
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, 29 (3): 221-234. doi: 10.1016/j.ijresmar.
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