

消費者線上口碑與評論研究:國內外相關文獻回顧與討論
246
customers, and deception.
Journal of Marketing Research
, 51 (3): 249-269. doi:
10.1509/jmr.13.0209
Archak, N., Ghose, A., and Ipeirotis, P. G. 2011. Deriving the pricing power of product
features by mining consumer reviews.
Management Science
, 57 (8): 1485-1509.
doi: 10.1287/mnsc.1110.1370
Arndt, J. 1967. Role of product-related conversations in the diffusion of a new product.
Journal of Marketing Research
, 4 (3): 291-295. doi: 10.2307/3149462
Awad, N., and Ragowsky, A. 2008. Establishing trust in electronic commerce through online
word of mouth: An examination across genders.
Journal of Management
Information Systems
, 24 (4): 101-121. doi: 10.2753/MIS0742-1222240404
Bao, T., and Chang, T. L. S. 2014. Why Amazon uses both the New York Times Best Seller
List and customer reviews: An empirical study of multiplier effects on product
sales from earned media.
Decision Support Systems
, 67: 1-8. doi: 10.1016/j.dss.
2014.07.004
Beal, G. M., and Rogers, E. M. 1957. Informational sources in the adoption process of new
fabrics.
Journal of Home Economics
, 49 (8): 630-634.
Bone, P. F. 1992. Determinants of word-of-mouth communications during product
consumption.
Advances in Consumer Research
, 19 (1): 579-583.
Brooks, R. C. J. 1957. “Word-of-mouth” advertising in selling new products.
Journal of
Marketing
, 22 (2): 154-161. doi: 10.2307/1247212
Cao, Q., Duan, W., and Gan, Q. 2011. Exploring determinants of voting for the “helpfulness”
of online user reviews: A text mining approach.
Decision Support Systems
, 50 (2):
511-521. doi: 10.1016/j.dss.2010.11.009
Chang, H. H., and Wu, L. H. 2014. An examination of negative e-WOM adoption: Brand
commitment as a moderator.
Decision Support Systems
, 59: 206-218. doi: 10.
1016/j.dss.2013.11.008
Chen, C. C., and Tseng, Y. D. 2011. Quality evaluation of product reviews using an
information quality framework.
Decision Support Systems
, 50: 755-768. doi:
10.1016/j.dss.2010.08.023
Chen, H. N., and Huang, C. Y. 2013. An investigation into online reviewers’ behavior.
European Journal of Marketing
, 47 (10): 1758-1773. doi: 10.1108/EJM-11-2011-
0625
Chen, Y., Fay, S., and Wang, Q. 2011. The role of marketing in social media: How online
consumer reviews evolve.
Journal of Interactive Marketing Science
, 25 (2):