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Service Innovation in the IT Service Industry: Social Influence and Relationship Exchange Perspectives
research areas include Small and Medium Enterprises (SMEs) marketing, competence
based growth strategy. Her research papers have been published at Industrial
Marketing Management, Entrepreneurship and Regional Development, Journal of
Brand Management, Journal of Management, Sun Yat-Sen Management Review, NTU
Management Review, Management Review, Industry and Management Forum, and been
presented at several international conferences.
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