Page 55 - 臺大管理論叢第32卷第2期

NTU Management Review
Vol. 32 No. 2 Aug. 2022, 47-84
DOI:10.6226/NTUMR.202208_32(2).0002

The Smartphone Manufacturers’ New Product Development
Performance in the Generation Transition of Android Ecosystem:
Exploiting Old Technologies to Enhance the Effects of Exploring

New Technologies

安卓生態系的世代轉移中智慧型手機廠商的新產品開發

表現：深化舊技術更能有效探索新技術

Jing-Ming Shiu, Department of Business Administration, National Cheng Kung University
許經明 / 國立成功大學企業管理學系
Received 2021/4, Final revision received 2022/1

Abstract
This research analyzes the new product development performance of 11 smartphone
manufacturers (i.e. complementors) in a total of 10 generation transitions from Éclair
Android 2.1 to Android 10.0 in the Android ecosystem (i.e. platform-based ecosystem)
of Google (also known as platform vendors). My analysis results show that both the
exploitative learning in the old generation and the explorative learning in the new
generation of Android operating systems have effectively improved smartphone
manufacturers’ new product developments. In addition, the higher the degree of
exploitative learning in the old generation, the more effective it is to increase the positive
impact of explorative learning in the new generation on the smartphone manufacturers’
new product development performance. This research supplements earlier studies in
the discussions about the ambidexterity of complementors and the performance of new
product development in the platform-based ecosystem theory.

【Keywords】Android ecosystem, ambidexterity, explorative learning, exploitative learning,
smartphone

領域主編：陳忠仁教授

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