Page 55 - 臺大管理論叢第32卷第2期
P. 55

NTU Management Review
                                                                     Vol. 32 No. 2 Aug. 2022, 47-84
                                                                     DOI:10.6226/NTUMR.202208_32(2).0002


               The Smartphone Manufacturers’ New Product Development
               Performance in the Generation Transition of Android Ecosystem:
               Exploiting Old Technologies to Enhance the Effects of Exploring

               New Technologies


               安卓生態系的世代轉移中智慧型手機廠商的新產品開發

               表現:深化舊技術更能有效探索新技術


               Jing-Ming Shiu, Department of Business Administration, National Cheng Kung University
               許經明 / 國立成功大學企業管理學系
               Received 2021/4, Final revision received 2022/1

               Abstract
               This research analyzes the new product development performance of 11 smartphone
               manufacturers (i.e. complementors) in a total of 10 generation transitions from Éclair
               Android 2.1 to Android 10.0 in the Android ecosystem (i.e. platform-based ecosystem)
               of Google (also known as platform vendors). My analysis results show that both the
               exploitative learning in the old generation and the explorative learning in the new
               generation of Android operating systems have effectively improved smartphone
               manufacturers’ new product developments. In addition, the higher the degree of
               exploitative learning in the old generation, the more effective it is to increase the positive
               impact of explorative learning in the new generation on the smartphone manufacturers’
               new product development performance. This research supplements earlier studies in
               the discussions about the ambidexterity of complementors and the performance of new
               product development in the platform-based ecosystem theory.

              【Keywords】Android ecosystem, ambidexterity, explorative learning, exploitative learning,
                          smartphone
























               領域主編:陳忠仁教授

                                                     47
   50   51   52   53   54   55   56   57   58   59   60