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NTU Management Review
Vol. 34 No. 3 Dec. 2024, 177-228
https://doi.org/10.6226/NTUMR.202412_34(3).0005

Exploring the Value Creation Process of Organizational Digital
Transformation: Dynamic Capabilities Perspective

組織數位轉型價值創造過程之探討：動態能力觀點

Bo-Yen Shen, Tatung Company
沈柏延 / 大同股份有限公司
Chen-Yen Yao, Department of Business Administration, Shih Hsin University
姚成彥 / 世新大學企業管理學系
Feng-Shang Wu, Graduate Institute of Technology, Innovation & Intellectual Property
Management, National Chengchi University
吳豐祥 / 國立政治大學科技管理與智慧財產研究所
Wen-Nan Tsan, Digital Transformation Institute
詹文男 / 數位轉型學院
Received 2022/11, Final revision received 2024/10
Abstract
Digital transformation is not just about introducing information systems; it involves
executives analyzing the external environment and internal capabilities to adjust or
innovate the business model and implement digital transformation. Organizations with
dynamic capabilities can quickly test, redefine, adapt, and implement business models
to facilitate digital transformation and create value. The purpose of this study is to
integrate dynamic capability thinking to explore the dynamic process of value creation
through digital transformation. This study adopts a case study approach to analyze the
ability to perceive opportunities and threats, seize opportunities, reallocate resources
and the effectiveness of digital transformation in creating value in three organizations:
CyberLink, Show Chwan Memorial Hospital, and I Jang Group. The study finds that as
the organizations are aware of the impact of digital technology on changing business
operations and practices, business leaders will adjust their organizational structure,
learning mechanisms, mode of operation, and leadership style to carry out digital
transformation and create new value. Moreover, in different digital transformation modes,
organizations will adopt various organizational structure adjustments and employee
knowledge management methods during the digital transformation process.

【Keywords】digital transformation, dynamic capability, innovation, business model, value
creation

專題主編：朱彩馨教授、郭佳瑋教授、魏志平教授、羅明琇教授（以上依姓氏筆畫排序）

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