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NTU Management Review Vol. 33 No. 3 Dec. 2023

Author Biography
Pi-Hui Chang
Pi-Hui Chang is an Adjunct Assistant Professor at the Department of Business
Administration of National Taipei University. She received her Ph.D. degree from
National Taipei University. Pi-Hui Chang was a professional manager with 30 years
of experiences in electronics-related industries. Her research areas include intelligent
innovation management and competence-based growth strategy. Her research papers
have been published at Management Review, Marketing Review, and several international
conferences.

Ting-Ling Lin
Ting-Ling Lin is a Professor at the Department of Business Administration of
National Taipei University. She received her Ph.D. degree from National Taiwan
University. Her research areas include small and medium enterprises (SEMs) marketing,
competence-based growth strategy. Her research papers have been published at Industrial
Marketing Management, Entrepreneurship and Regional Development, Journal of
Brand Management, Journal of Management, Sun Yat-Sen Management Review, NTU
Management Review, Management Review, Industry and Management Forum, and been
presented at several international conferences.

Jun-Yu Zhong
Jun-Yu Zhong received his Ph.D. degree from National Taipei University. He is
a Post-doctoral Researcher at the Department of Business Administration of National
Chengchi University. His research interests include human-computer interactions, online
word-of-mouth, and service innovation. His research has been published in European
Journal of Marketing, Service Industries Journal, Management Review, Journal of
Technology Management, Journal of Information Management, Journal of Management &
Systems, and been presented at several international conferences.

*Hsien-Tung Tsai
Hsien-Tung Tsai is a Professor in the College of Business at National Taipei
University, Taiwan. When this article was initiated, he was a visiting scholar in Ross
School of Business, the University of Michigan. He received his Ph.D. degree from
National Taiwan University. His current research interests include contribution behavior
in online groups, human-computer interactions, brand communities, and customer

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