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Conceptual Framework and Applications of Intelligent Interactive Orientation: Evidence from the Electronics
Industry in Taiwan
relationship management. His research has been published in several journals, including
MIS Quarterly, Journal of the Association for Information Systems, Decision Support
Systems, Information & Management, International Journal of Human-Computer Studies,
Journal of Business Research, and Psychology & Marketing.
*E-mail: hstsai@gm.ntpu.edu.tw
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