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Conceptual Framework and Applications of Intelligent Interactive Orientation: Evidence from the Electronics
Industry in Taiwan

1. Marketing Practical Applications of Intelligent Technologies in
B2B Transaction Models

This research first determines how respondents actually apply intelligent technologies

to their process practices to illustrate how these processes restructured the interaction
relationship between the two parties.

1.1 Customer Demand and Effectiveness Confirmation

Suppliers regularly conduct preliminary assessments to determine the technical
feasibility and benefit of satisfying specific demands from their customers. When facing
multiple customers and needs, evaluating business opportunities and profit potentials
is key, with the speed of response and accuracy of these evaluations directly affecting a

supplier’s ability to obtain and profit from new business opportunities. Limitations on
response time and manpower have led manufacturers to develop mechanisms such as
modularization, regularization, and design in based on their experiences to optimize the
quality and efficiency of their responses.

1.2 Technical and Interactive Planning
Technical planning includes the continuation or adjustment of the preliminary plan
and the dividing of the interactive plan into one-time or project-based operations. The

communication platform (e.g., a trading or technical platform) between the two parties
is a one-time operation but can also serve for long-term communications or information
exchange. Project operations are planned based on customer needs to control project
progress. As members from multiple disciplines participate in a project, the project

interface must be pre-planned prior to project launch to facilitate the information links that
will be needed in later execution stages.

1.3 Verification Stage

Prior to formal production, the customer will verify the supply capacity, quality,
and specifications of the manufacturer. The verification process includes doing basic
and periodic reviews of management and production capacity, and confirming that the
operations required prior to the start of production have been completed. Moreover, when

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