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NTU Management Review Vol. 33 No. 3 Dec. 2023

new products or specifications are introduced, the manufacturer must submit samples and
do a pilot production run. Enterprises often use debugging system software to identify
possible blind spots or defects that may negatively affect progress in improving the
original solution. Typically, verification procedures are implemented on a project-by-

project basis and require interdepartmental participation, with employees involved in
design, technical, and production activities required to perform on-site verifications, which
is costly and time-consuming.

1.4 Reviewing Execution Stage
Due to overall constraints on capacity, resource allocation issues such as scheduling
are handled based on considerations of capacity / efficiency optimization, revenue
contribution, and individual customer value. Most companies use parameter information to

link feedback to decision-making or adjustment. Through this process, companies may use
a production monitoring and warning system to detect problems, generate warnings in real
time, and integrate systems like CRM (Customer Relationship Management), SCM (Supply

Chain Management), and ERP (Enterprise Resource Planning) to provide critical inputs
for effective decision-making. After delivery, the company may further integrate data
from client and internal sources, conduct in-depth analyses and reviews, and implement
measures to prevent dead accounts and error recurrence.

2. Transforming Interactive Orientation into Intelligent Interactive
Orientation through Intelligent Agent Technology

Accurately forecasting demand tends to be easier when the external environment
is stable, allowing manufacturers to focus on improving efficiency or reducing costs.
However, when the external environment is turbulent (e.g., due to multiple, conflicting
demands or strong competition), manufacturers tend to receive and use heterogeneous
knowledge to develop new products and service innovations, meet customer needs, and

maintain competitive advantages. Thus, under conditions of dynamic change and strong
competition, manufacturers will flexibly analyze customer preferences and interactive
responses in addition to analyzing the market environment, transaction information, and
customer participation and cooperation to overcome current industry limitations and

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