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臺大管理論叢
第
27
卷第
1
期
61
Items
Loadings
Cronbach’s
Alpha
CR AVE
3. My investment consultant offers me some services
that he/she does not offer to most of his/her
customers.
0.87
Social Benefits
0.92
0.92 0.80
1. I enjoy certain social aspects of my relationship with
my investment consultant.
0.91
2. I am very familiar with my investment consultant.
0.93
3. I have developed a friendship with my investment
consultant.
0.84
Confidence Benefits
0.92
0.92 0.80
1. I believe there is a small chance for something to go
wrong in my investment.
0.87
2. I am highly confident that the investment portfolio will
be handled properly.
3. I am less anxious when I make an investment.
0.91
0.90
Share of Wallet
1. What percentage of your total budget for investments
do you buy in this bank within a 12-month period?