Table of Contents Table of Contents
Previous Page  57 / 414 Next Page
Information
Show Menu
Previous Page 57 / 414 Next Page
Page Background

臺大管理論叢

27

卷第

1

57

1002/(SICI)1097-0266(199809)19:9<853::AID-SMJ977>3.0.CO;2-B

Prahalad, C. K., and Ramaswamy, V. 2000. Co-opting customer competence.

Harvard

Business Review

, 78 (1): 79-87.

Ramani, G., and Kumar, V. 2008. Interaction orientation and firm performance.

Journal of

Marketing

, 72 (1): 27-45. doi: 10.1509/jmkg.72.1.27

Robertson, T. S., and Gatignon, H. 1998. Technology development mode: A

transaction cost

conceptualization.

Strategic Management Journal

, 19 (6): 515-531. doi: 10.1002/

(SICI)1097-0266(199806)19:6<515::AID-SMJ960>3.0.CO;2-F

Rust, R. T., Lemon, K. N., and Zeithaml, V. A. 2004. Return on marketing: Using customer

equity to focus marketing strategy.

Journal of Marketing

, 68 (1): 109-127. doi:

10.1509/jmkg.68.1.109.24030

Sashi, C. M. 2012. Customer engagement, buyer-seller relationships, and social media.

Management Decision

, 50 (2): 253-272. doi: 10.1108/00251741211203551

Schneider, B., and Bowen, D. E. 1995.

Winning the Service Game

. Boston, MA: Harvard

Business School Press.

Selnes, F., and Sallis, J. 2003. Promoting relationship learning.

Journal of Marketing

, 67

(3): 80-95. doi: 10.1509/jmkg.67.3.80.18656

Slater, S. F., and Narver, J. C. 1999. Market-oriented is more than being customer-led.

Strategic Management Journal

, 20 (12): 1165-1168. doi: 10.1002/(SICI)1097-

0266(199912)20:12<1165::AID-SMJ73>3.3.CO;2-R

Subramani, M. R., and Venkatraman, N. 2003. Safeguarding investments in asymmetric

interorganizational relationships: Theory and evidence.

Academy of Management

Journal

, 46 (1): 46-62. doi: 10.2307/30040675

Tam, J. L. M., and Wong, Y. H. 2001. Interactive selling: A dynamic framework for

services.

Journal of Services Marketing

, 15 (5): 379-396. doi: 10.1108/

EUM0000000005656

Taylor, S., and Todd, P. A. 1995. Understanding information technology usage: A test of

competing models.

Information System Research

, 6 (2): 144-176. doi: 10.1287/

isre.6.2.144

Troye, S. V., and Supphellen, M. 2012. Consumer participation in coproduction: “I made it

myself” effects on consumers’ sensory perceptions and evaluations of outcome and

input product.

Journal of Marketing

, 76 (2): 33-46. doi: 10.1509/jm.10.0205

Ulaga, W. 2003. Capturing value creation in business relationship: A customer perspective.

Industrial Marketing Management

, 32 (8): 677-693. doi: 10.1016/j.indmarman.