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知覺品質、知覺價值與行為意圖關係之研究-交易成本觀點

220

Keller, K. L., and Lehmann, D. R. 2006. Brands and branding: Research findings and future

priorities.

Marketing Science

, 25 (6): 740-759. doi: 10.1287/mksc.1050.0153

Kim, D. J., Song, Y. I., Braynov, S. B., and Rao, H. R. 2005. A multidimensional trust

formation model in B-to-C e-commerce: A conceptual framework and content

analyses of academia/practitioner perspectives.

Decision Support Systems

, 40 (2):

143-165. doi: 10.1016/j.dss.2004.01.006

Kim, H. W., Chan, H. C., and Gupta, S. 2007. Value-based adoption of mobile internet: An

empirical investigation.

Decision Support Systems

, 43 (1): 111-126. doi: 10.1016/

j.dss.2005.05.009

Kim, M. J., Chung, N., and Lee, C. K. 2011. The effect of perceived trust on electronic

commerce: Shopping online for tourism products and services in South Korea.

Tourism Management

, 32 (2): 256-265. doi: 10.1016/j.tourman.2010.01.011

Kim, Y. G., and Li, G. 2009. Customer satisfaction with and loyalty towards online travel

products: A transaction cost economics perspective.

Tourism Economics

, 15 (4):

825-846. doi: 10.5367/000000009789955125

Kotler, P. 2000.

Marketing Management (10th ed.)

. Englewood Cliffs, NJ: Prentice Hall.

Kwun, J. W., and Oh, H. 2004. Effect of brand, price, and risk on consumers’ value

perceptions and behavioral intentions in the restaurant industry.

Journal of

Hospitality & Leisure Marketing

, 11 (1): 31-49. doi: 10.1300/J150v11n01_03

Lin, T. C., Hsu, S. C. J., and Chen, H. C. 2013. Customer willingness to pay for online

music: The role of free mentality.

Journal of Electronic Commerce Research

, 14

(4): 315-333.

Lin, T. C., Wu, S., Hsu, J. S. C., and Chou, Y. C. 2012. The integration of value-based

adoption and expectation-confirmation models: An example of IPTV continuance

intention.

Decision Support Systems

, 54 (1): 63-75. doi: 10.1016/j.dss.2012.

04.004

Mahoney, J. T. 2005.

Economic Foundations of Strategy

. Thousand Oaks, CA: Sage

Publications. doi: 10.4135/9781452229850

Malhotra, N. K., Kim, S. S., and Patil, A. 2006. Common method variance in IS research: A

comparison of alternative approaches and a reanalysis of past research.

Management Science

, 52 (12): 1865-1883. doi: 10.1287/mnsc.1060.0597

Mattila, A. 2001. The impact of product category risk on service satisfaction evaluations.

International Journal of Hospitality Management

, 20 (1): 29-43. doi: 10.1016/

S0278-4319(00)00042-6