Table of Contents Table of Contents
Previous Page  216 / 414 Next Page
Information
Show Menu
Previous Page 216 / 414 Next Page
Page Background

知覺品質、知覺價值與行為意圖關係之研究-交易成本觀點

216

products.

Journal of Outdoor Recreation Study

, 23 (1): 53-83. doi: 10.6130/

JORS.2010.23(1)3)

Aaker, D. A. 1996. Measuring brand equity across products and markets.

California

Management Review

, 38 (3): 102-120. doi: 10.2307/41165845

Abdullah, M., Al-Nasser, A. D., and Husain, N. 2000. Evaluating functional relationship

between image, customer satisfaction and customer loyalty using general

maximum entropy.

Total Quality Management

, 11 (4-6): 826-829. doi: 10.1080/

09544120050008273

Akhter, S. 2003. Digital divide and purchase intention: Why demographic psychology

matters.

Journal of Economic Psychology

, 24 (3): 321-327. doi: 10.1016/S0167-

4870(02)00171-X

Anderson, J. C., and Gerbing, D. W. 1988. Structural equation modeling in practice: A

review and recommended two-step approach.

Psychological Bulletin

, 103 (3):

411-423. doi: 10.1037//0033-2909.103.3.411

Aqueveque, C. 2006. Extrinsic cues and perceived risk: The influence of consumption

situation.

Journal of Consumer Marketing

, 23 (5): 237-247. doi: 10.1108/

07363760610681646

Bagozzi, R. P., and Yi, Y. 1988. On the evaluation of structural equation models.

Journal

of the Academy of Marketing Science

, 16 (1): 74-94. doi: 10.1177/

009207038801600107

Baker, D. A., and Crompton, J. L. 2000. Quality, satisfaction and behavioral intentions.

Annals of Tourism Research

, 27 (3): 785-804. doi: 10.1016/S0160-7383(99)

00108-5

Baker, J., Parasuraman, A., Grewal, D., and Voss, G. B. 2002. The influence of multiple store

environment cues on perceived merchandise value and patronage intentions.

Journal of Marketing

, 66 (2): 120-141. doi: 10.1509/jmkg.66.2.120.18470

Barney, J. B., and Ouchi, W. G. 1986.

Conclusion and Learning from Organizational

Economics in Organizational Economics

. San Francisco, CA: Jossey-Bass.

Bauer, R. A. 1960. Consumer behavior as risk taking. In Hancock, R. S. (Ed.),

Dynamic

Marketing for a Changing World

: 389-398. Chicago, IL: American Marketing

Association.

Bentler, P. M., and Wu, E. J. C. 1993.

EQS/Windows Use’s Guide

. Los Angeles, CA: BMDP

Statistic Software.