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臺大管理論叢

27

卷第

1

217

Berry, L. L. 2000. Cultivating service brand equity.

Journal of the Academy of Marketing

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Bharadwaj, N., and Matsuno, K. 2006. Investigating the antecedents and outcomes of

customer firm transaction cost savings in a supply chain relationship.

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Business Research

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Bickart, B., and Schindler, R. M. 2002. Expanding the scope of word of mouth: Consumer-

to-consumer information on the internet.

Advances in Consumer Research

, 29

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Biswas, D. 2004. Economics of information in the web economy towards a new theory?.

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00355-7

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Bridges, E., and Florsheim, R. 2008. Hedonic and utilitarian shopping goals: The online

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Chen, C. F., and Chen, F. S. 2010. Experience quality, perceived value, satisfaction and

behavioral intentions for heritage tourists.

Tourism Management

, 31 (1): 29-35.

doi: 10.1016/j.tourman.2009.02.008

Chen, C. F., and Tsai, D. C. 2007. How destination image and evaluative factors affect

behavioral intentions?.

Tourism Management

, 28 (4): 1115-1122. doi: 10.1016/

j.tourman.2006.07.007

Chen, C. F., and Tsai, M. H. 2008. Perceived value, satisfaction, and loyalty of TV travel

product shopping: Involvement as a moderator.

Tourism Management

, 29 (6):

1166-1171. doi: 10.1016/j.tourman.2008.02.019

Chiou, J. S., and Droge, C. 2006. Service quality, trust, specific asset investment and