Table of Contents Table of Contents
Previous Page  218 / 414 Next Page
Information
Show Menu
Previous Page 218 / 414 Next Page
Page Background

知覺品質、知覺價值與行為意圖關係之研究-交易成本觀點

218

expertise: Direct and indirect effects in a satisfaction-loyalty framework.

Journal of the Academy of Marketing Science

, 34 (4): 613-627. doi: 10.1177/

0092070306286934

Chiou, J. S., and Pan, L. Y. 2009. Antecedents of internet retailing loyalty: Differences

between heavy versus light shoppers.

Journal of Business Psychology

, 24 (3):

327-339. doi: 10.1007/s10869-009-9111-7

Chiou, J. S., Wu, L. Y., and Sung, Y. P. 2009. Buyer satisfaction and loyalty intention in

online auction: Online auction website versus online auction seller.

Journal of

Service Management

, 20 (5): 521-543. doi: 10.1108/09564230910995125

Churchill, G. A. 1979. A paradigm for developing better measures of marketing constructs.

Journal of Marketing Research

, 16 (1): 64-73. doi: 10.2307/3150876

Coase, R. H. 1937. The nature of the firm.

Economica

, 4 (16): 386-405. doi: 10.2307/

2626876

Cook, R. A., Yale, L. J., and Marqua, J. J. 2006.

Tourism: The Business of Travel

. New

Jersey, NJ: Pearson Education.

Cortina, J. M. 1993. What is coefficient alpha? An examination of theory and applications.

Journal of Applied Psychology

, 78 (1): 98-104. doi: 10.1037/0021-9010.78.1.98

Cowles, D. L., Kiecker, P., and Little, M. W. 2002. Using key informant insights as a

foundation for e-retailing theory development.

Journal of Business Research

, 55

(8): 629-636. doi: 10.1016/S0148-2963(00)00203-4

Cox, D. F. 1967.

Risk Handling in Consumer Behavior: An Intensive Study of Two Cases,

Risk Taking and Information Handling in Consumer Behavior

. Boston, MA:

Harvard University Press.

Cronin, J. J., Brady, M. K., and Hult, G. T. M. 2000. Assessing the effects of quality, value,

and customer satisfaction on consumer behavioral intentions in service

environments.

Journal of Retailing

, 76 (2): 193-218. doi: 10.1016/S0022-4359

(00)00028-2

Crosby, L. A., Evans, K. R., and Cowles, D. L. 1990. Relationship quality in services selling:

An interpersonal influence perspective.

Journal of Marketing

, 54 (3): 68-81. doi:

10.2307/1251817

Engel, J. F., Blackwell, R. D., and Miniard, P. W. 1995.

Consumer Behavior (8th ed.)

. New

York, NY: Dryden Press.

Fay, C. J. 1994. Royalties from loyalties.

Journal of Business Strategy

, 15 (2): 47-51. doi:

10.1108/eb039626