219 / 414
臺大管理論叢
第
27
卷第
1
期
219
Forsythe, S. M., and Shi, B. 2003. Consumer patronage and risk perceptions in internet
shopping.
Journal of Business Research
, 56 (11): 867-875. doi: 10.1016/S0148-
2963(01)00273-9
Gale, B. T. 1994.
Managing Customer Value
. New York, NY: Free Press.
Gallarza, M. G., and Saura, I. G. 2006. Value dimensions, perceived value, satisfaction and
loyalty: An investigation of university students’ travel behavior.
Tourism
Management
, 27 (3): 437-452. doi: 10.1016/j.tourman.2004.12.002
Goldman, A., and Johansson, J. K. 1978. Determinants of search for lower prices: An
empirical assessment of the economics of information theory.
Journal of
Consumer Research
, 5 (3): 176-186. doi: 10.1086/208729
Grewal, D., Gotlieb, J., and Marmorstein, H. 1994. The moderating effects of message
framing and source credibility on the price-perceived risk relationship.
Journal of
Consumer Research
, 21 (1): 145-153. doi: 10.1086/209388
Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., and Tatham, R. L. 2006.
Multivariate
Data Analysis (6th ed.)
. New Jersey, NJ: Prentice-Hall.
Häubl, G., and Trifts, V. 2000. Consumer decision making in online shopping environments:
The effects of interactive decision aids.
Marketing Science
, 19 (1): 4-21. doi:
10.1287/mksc.19.1.4.15178
Heide, J. B. 1994. Interorganizational governance in marketing channels.
Journal of
Marketing
, 58 (1): 71-85. doi: 10.2307/1252252
Heung, V. C. S., and Chu, R. 2000. Important factors affecting Hong Kong consumers’
choice of a travel agency for all-inclusive package tours.
Journal of Travel
Research
, 39 (1): 52-59. doi: 10.1177/004728750003900107
Jacob, J., and Kaplan, L. B. 1972. The components of perceived risk. In Venkatesan, M.
(Ed.),
SV-Proceedings of the Third Annual Conference of the Association for
Consumer Research
: 382-393. Chicago, IL: Association for Consumer Research.
Jing, X., and Xie, J. 2011. Group-buying: A new mechanism for selling through social
interactions.
Management Science
, 57 (8): 1354-1372. doi: 10.1287/mnsc.1110.
1366
Jones, T. O., and Sasser, W. E. 1995. Why satisfied customer defect.
Harvard Business
Review
, 73 (6): 88-99.
Keeney, R. L. 1999. The value of internet commerce to the customer.
Management Science
,
45 (4): 533-542. doi: 10.1287/mnsc.45.4.533