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Logical Correspondences: Lessons from the Digital Transformation Case Study via Institutional Logic
Perspective

4. Research Limitations/Implications

This research has three limitations. First, because this research is a case study, the
findings may not apply to all media organizations. Second, since the research approach is

more exploratory, it cannot be inferred that this hybridization method can be used for all
institutional logic changes. Third, regarding research methods, this study lasts for more
than three years, most of which is during the pandemic. The researcher can hardly conduct
in-person interviews and has to proceed online mostly; thus reducing the time length

of data collecting. Finally, this study focuses on the change of dominant logic and the
hybridization of multiple institutional logics before and after the digital transformation.
It does not explicitly explore the “within transformation” situation because there are
operational difficulties in the fieldwork.

Nonetheless, the findings have some implications for the literature on hybridizing
institutional logic. The logical correspondence proposed in this article seeks to find new
ways to respond to the similarities between two different institutional logics, achieving
the coupling of the elements of the old and new institutional logics and giving full play to

synergistic effects.
More elaborately, logical correspondence differs from the other two similar concepts
—“regeneration” (Kroezen and Heugens, 2019) and “co-optation” (Andersson and
Liff, 2018). Regeneration must be resurrected through the institutional remnants; co-

optation is a strategic choice for incorporating other institutional logic elements; logical
correspondence refers to old and new elements of mutual responses.
Furthermore, the differences between logical correspondence and regeneration are
significant. Logical correspondence focuses on activities within an organization, while

regeneration involves a broader field. Regeneration revives institutional logic from the
past, including discarded items transformed through texts, oral memories, or artifacts.
Meanwhile, logical correspondence transforms old elements, like symbols, using digital
technology, while still retaining the same organization and members. Lastly, regeneration

involves preserving and regenerating the logical elements of the old institution, while
logical correspondence guides new practices using digital technology and relies on skilled
individuals.

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