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NTU Management Review Vol. 34 No. 3 Dec. 2024

Further, logical correspondence and co-optation also differ significantly. Logical
correspondence occurs within an organization, while co-optation occurs at the individual
level. Compliance in logical correspondence is based on the organization’s interests, while
co-optation involves actors from other organizations adjusting institutional logic to support

their own interests. Co-optation has a more strategic meaning, as it is a reaction to control
necessary resources and gain influence, limiting the power of a particular faction.

5. Originality/Contribution

This study finds a novel approach to hybridize different institutional logics, which
shows that the whole transforming process involves more than pursuing consistency
or matching before and after transformation. Not only because it is difficult to achieve

in practice, but also it detracts from what new value technology should bring in. When
an organization deals with the operational changes brought about by new technologies,
it will not be easy to progress if the organization only follows the tradition. Suppose it
completely overthrows the old and uses new principles. In that case, the organization will

have higher operational risks and likely encounter problems.
The logical correspondence proposed in this study is a new perspective on solving
the conflict of institutional logic. Digital transformation is the entry of new technologies
into organizational operations and the interaction between old and new institutional logic.

Managers should prevent old and new logic from competing, which will cause conflicts
and consume organizational energy. Managers must find points that correspond to each
other among the new and old logic elements to achieve the hybrid effect of the new and
old institutional logic and drive the organization’s growth.

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