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NTU Management Review
Vol. 34 No. 3 Dec. 2024, 131-176
https://doi.org/10.6226/NTUMR.202412_34(3).0004

Logical Correspondences: Lessons from the Digital
Transformation Case Study via Institutional Logic Perspective

邏輯符應：制度邏輯視角的數位轉型個案啟示

Hui-Fen Chen, Department of Education, National Taipei University of Education
陳蕙芬 / 國立臺北教育大學教育學系
Received 2022/11, Final revision received 2024/9

Abstract
Digital transformation is unstoppable, and how to successfully transform an organization
is the key to the competition of modern enterprises. Relevant literature points out that
digital transformation leads to changes in the institutional logic behind various practices
in the organization. This study intends to explore the shift of the dominant logic during the
organization’s digital transformation and how to increase the compatibility of the multiple
institutional logics in the organization. Recent literature on institutional logic indicates
that logical hybridization allows organizations to face multi-institutional logical conflicts.
However, the shift and hybridization of institutional logic within organizations have not
been discussed in depth in the context of digital transformation. This research employs the
qualitative case study method to examine the selected case — CommonWealth Education
Media and Publishing from a practice lens. I conduct 14 personnel interviews and two
onsite participation observations, and adopt the model induction method of institutional
logic to analyze the data collected. I find that before and after the digital transformation,
in terms of the daily practices of content production and sales, customer interaction and
partner connection, the dominant logic of each practice has shifted. After examining the
shifts happened in these three practices, I derive three types of hybridization from the
hybridity of the old and new institutional logic within each practice. This study coins the
hybrid approach “correspondence” and discusses theoretical and practical contributions
from this new point of view.

【Keywords】institutional logic, digital transformation, logic hybridization, qualitative case
study

專題主編：朱彩馨教授、郭佳瑋教授、魏志平教授、羅明琇教授（以上依姓氏筆畫排序）

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