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Examining the Value Co-Creation Mechanism of Channel System: From Customer Engagement to Actor
Engagement

Author Biography
*Ta-Kai Yang
Ta-Kai Yang is an Associate Professor of Department of International Business
Administration at Chinese Culture University. He received his Ph.D. from Graduate
Institute of International Business at National Taiwan University. His research interests
include marketing strategy and corporate social responsibility. His research papers have
been published in several journals, including Journal of Management and Business
Research (TSSCI), Industry and Management Forum (TSSCI) and Technological
Forecasting and Social Change (SSCI).

Shih-Chin Chiang
Shih-Chin Chiang is an Assistant Manager at BRIDGECON Co., LTD. She received
her Master’s degree from Professional Master’s Program in Business Administration at
National Taiwan University. Her research interests include value co-creation and channel
strategy.

Heng-Chiang Huang
Heng-Chiang Huang is a Professor of Department of International Business, National
Taiwan University. His research areas include: internet marketing, consumer behavior,
and international marketing. He has published research articles in several SSCI journals,
such as Journal of Business Research, Industrial Marketing Management, Psychology &
Marketing, Information & Management, Computers in Human Behavior, Behavior and
Information Technology, and Online Information Review.

*E-mail: tkyang@sce.pccu.edu.tw

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