Page 97 - 34-2

NTU Management Review Vol. 34 No. 2 Aug. 2024

building. Journal of Business & Industrial Marketing, 18 (6-7): 493-508. https://
doi.org/10.1108/08858620310492374
Yin, R. K. 2003. Case Study Research: Design and Methods (3rd ed.). Thousand Oaks,
CA: Sage.

________. 2009. Case Study Research: Design and Methods (4th ed.). Los Angeles, CA:
Sage.
Zhang, T., Lu, C., Torres, E., and Chen, P. J. 2018. Engaging customers in value co-
creation or co-destruction online. Journal of Services Marketing, 32 (1): 57-69.
https://doi.org/10.1108/JSM-01-2017-0027

89