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How Entrepreneurial Marketing Facilitates Direct Sellers’ Entrepreneurial Process: A Dynamic Adjustment
Perspective

Author Biography
*Wen-Chiung Chou
Wen-Chiung Chou is an Assistant Professor in the Department of Business
Administration at Chung Yuan Christian University. She received her Ph.D. (Marketing)
from Graduate Institute of International Business at National Taiwan University. Her
research interests include entrepreneurial marketing, internet marketing, and relationship
marketing. She has published scholar articles in Chung Yuan Management Review, Taiwan
Journal of Marketing Science, and Journal of Business to Business Marketing (SSCI).

Hsiu-Ying Huang
Hsiu-Ying Huang is an Associate Professor of Department of International Business
at Feng Chia University. She received her Ph.D. from Graduate Institute of International
Business at National Taiwan University. Her research interest lies in glocalization,
branding, and terroir product consumption. Her research articles have been published in
Journal of Management and Business Research (TSSCI), Management Review (TSSCI),
Sun Yat-Sen Management Review (TSSCI), Industry and Management Forum (TSSCI),
and Marketing Intelligence & Planning (SSCI).

Yi-Fang Chiang
Yi-Fang Chiang is an Associate Professor of Department of Cooperative Economics
and Social Entrepreneurship at Feng Chia University. She received her Ph.D. from
Graduate Institute of International Business at National Taiwan University. Her
research interests include online community, consumer behavior, social enterprise, and
sustainable consumption. Her research papers have been published in journals, including
The International Journal of Business and Finance Research (ECONLIT), Journal of
Management and Business Research (TSSCI), Taiwan Journal of Marketing Science,
Management Review (TSSCI), Asia Pacific Management Review, and Online Information
Review (SCI).

*E-mail: chouwc@cycu.edu.tw
Authors gratefully acknowledge helpful comments from the editors and anonymous reviewers. We also
appreciate the funding support from the National Science and Technology Council (110-2635-H-033-
002-)

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