Page 174 - 33-2

How Entrepreneurial Marketing Facilitates Direct Sellers’ Entrepreneurial Process: A Dynamic Adjustment
Perspective

and Psychology. Thousand Oaks, CA: Sage Publications.
Whalen, P., Uslay, C., Pascal, V. J., Omura, G., McAuley, A., Kasouf, C. J., Jones,
R., Hultman, C. M., Hills, G. E., Hansen, D. J., Gilmore, A., Giglierano, J.,
Eggers, F., and Deacon, J. 2016. Anatomy of competitive advantage: Towards
a contingency theory of entrepreneurial marketing. Journal of Strategic

Marketing, 24 (1): 5-19.
World Federation of Direct Selling Association. 2021. Global Direct Selling - 2020 Retail
Sales. https://wfdsa.org/wp-content/uploads/2021/06/Sales-Seller-Report-2020.
pdf. Accessed Mar. 31, 2022.

Yang, M., and Gabrielsson, P. 2017. Entrepreneurial marketing of international high-tech
business-to-business new ventures: A decision-making process perspective.
Industrial Marketing Management, 64: 147-160.
Yin, R. K. 2009. Case Study Research: Design and Methods (4th ed.). Thousand Oaks,
CA: Sage Publications.
________. 2015. Qualitative Research from Start to Finish (2nd ed.). New York, NY: The
Guilford Press.

Zhang, J. Z., Watson G. F., IV, Palmatier, R. W., and Dant, R. P. 2016. Dynamic
Relationship Marketing. Journal of Marketing, 80 (5): 53-75.

166