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147

臺大管理論叢

27

卷第

4

Family social capital

. In order to capture how family members encourage and help the

respondents, we adapted items initially designed to measure altruism to capture the support

of family members (Becker and Vance, 1993). Besides, we also combine the items which

addressed a unique resource that might be available to the family business in terms of social

standing in the community, support from extended family, loyal customers, goodwill in the

business community, family security, and family independence (Sorenson and Bierman,

2009).

3.5 Control Variable

First, we controlled firm size and age. In family business, the linkage between family

members and employees are inextricably woven, but this relationship may depreciate with

size and age. For example, small firms may favor informality and simplicity—bureaucracy

and hierarchy are eschewed to encourage bonding. Moreover, “size” alone explains

significant variation in revenue (Chrisman, Chua, and Steier, 2005; Rutherford, Kuratko, and

Holt, 2008).

Second, we measured environmental dynamism using the multi-item scale of Miller and

Dröge (1986). This Likert-type scale is used frequently in the strategy literature (e.g., Miller,

1988; Priem, Rasheed, and Kotulic, 1995). Our interest was in the CEO’s perceptions of the

level of dynamism, because executives act on their perceptions.

Third, we controlled for CEO duality (i.e., whether the CEO is also the chairman) in

this study. CEO preferences are expected to affect firm strategy and how firm encage with

innovation activities, especially if the CEO is powerful vis-`a-vis the board. Following

Haynes and Hillman (2010), we regard CEO duality as managers who have great influence

on major strategic decisions.

Fourth, we control family involvement. Prior studies suggest that family involvement

may affect firms’ innovation capabilities because it allows the family to modify firm

behavior (Chrisman, Chua, Pearson, and Barnett, 2012). In order to control its effects on

NPD we consider family involvement in our model. Moreover, because family influence

may vary from unilateral control of the strategic direction of a firm to one where strategic

control is left entirely in the hands of professional management (Schulze and Gedajlovic,

2010), we conceptualize family involvement as a continuous construct.