88 / 414
廠商在多重市場接觸下，競爭者行動如何影響其新產品上市速度與績效的關係？
88
mutual forbearance concepts. In terms of theoretical contribution, this study supports the
hypothesis of mutual forbearance by examining the industry of chain convenience stores.
As an empirical contribution, chain convenience stores are explored under a
hypercompetitive situation, which restrains the benefits of mutual forbearance. However,
firms may be attacked by their competitors if they fail to exhibit any reaction. Accordingly,
thinking over on the positive way, taking actions in terms of customers’ real needs still
remain many opportunities. If the firms learn to respond to the highly competitive
environment and determine market needs with a positive outlook, higher possibilities of
better performance could be obtained when firms launch new products or services.