93 / 414
臺大管理論叢
第
27
卷第
1
期
93
competition in banking.
Review of Economics and Statistics
, 60 (4): 523-532. doi:
10.2307/1924244
Heil, O. P., and Robertson, T. S. 1991. Toward a theory of competitive market signaling: A
research agenda.
Strategic Management Journal
, 12 (6): 403-418. doi: 10.1002/
smj.4250120602
Hitt, M. A., Ireland, R. D., and Hoskisson, R. E. 2005.
Strategic Management:
Competitiveness and Globalization
. Mason, OH: Thomson South-Western.
Holsti, O. R. 1969.
Content Analysis for the Social Sciences and Humanities
. Boston, MA:
Addison-Wesley.
Homburg, C., Bornemann, T., and Totzek, D. 2009. Preannouncing pioneering versus
follower products: What should the message be?.
Journal of the
Academy of
Marketing Science
, 37 (3): 310-327. doi: 10.1007/s11747-009-0134-4
Huber, G. P. 1982. Organizational information systems: Determinants of their performances
and behavior.
Management Science
, 28 (2): 138-155. doi: 10.1287/mnsc.28.2.138
Hughes, K., and Oughton, C. 1993. Diversification, multimarket contact and profitability.
Economica
, 60 (238): 203-224. doi: 10.2307/2554589
Hultink, E. J., Abbie, G., Susan, H., and Henry, S. J. R. 1997. Industrial new product launch
strategies and product development performance.
Journal of Product Innovation
Management
, 14 (4): 243-257. doi: 10.1111/1540-5885.1440243
Kang, W., Bayus, B. L., and Balasubramanian, S. 2010. The strategic effects of multimarket
contact: Mutual forbearance and competitive response in the personal computer
industry.
Journal of Marketing Research
, 47 (3): 415-427. doi: 10.1509/jmkr.
47.3.415
Karnani, A., and Wernerfelt, B. 1985. Multiple point competition.
Strategic Management
Journal
, 24 (11): 87-96. doi: 10.1002/smj.4250060107
Kennedy, P. 2003.
A Guide to Econometrics
. Cambridge, MA: MIT Press.
Kessler, E. H., and Bierly, P. E. 2002. Is faster really better? An empirical test of the
implications of innovation speed.
IEEE Transactions on Engineering
Management
, 49 (1): 2-12. doi: 10.1109/17.985742
Kim, E. H., and Singal, V. 1993. Mergers and market power: Evidence from the airline
industry.
American Economic Review
, 83 (3): 549-569.
Kirzner, I. 1973.
Competition and Entrepreneurship
. Chicago, IL: University of Chicago
Press.
Kohli, A. K., and Jaworski, B. J. 1990. Market orientation: The construct, research