

臺大管理論叢
第
27
卷第
1
期
89
參考文獻
工商時報,
2011
,
攜手世界展望會、統一超封館、獻愛心
,
12
月
22
日,
A15
版。
(Commercial Times. 2011.
7-11 joins World Vision activities
. December 22: A15.)
,
2011
,
外勞就業安定費下月超商可繳
,
12
月
28
日,
A16
版。
(Commercial
Times. 2011.
Foreign labor can pay employment security fee through convenient
store
. December 28: A16.)
中國時報,
2011
,
OPEN
小將
6
歲蓋別墅慶生進駐遊樂區、打造故事館再推商品限定
款
,
6
月
30
日,
E3
版。
(China Times. 2011.
7-11 cooperated with theme park,
launched limited edition Open Chan’s products
. June 30: E3.)
,
2011
,
《連鎖超商》超商鮮食包材升級環保又便利
,
7
月
13
日,
E2
版。
(China
Times. 2011.
Upgraded food packaging: Sustainable and convenient
. July 13:
E2.)
,
2011
,
鮮乳變貴超商現煮咖啡漲五元
,
10
月
5
日,
A6
版。
(China Times.
2011.
Coffee price increased as milk became more expensive
. October 5: A6.)
,
2011
,
《連鎖超商》
OPEN
家族
PLEASE
美眉登場搶錢、全家加碼積木爭
霸賽送歐洲旅遊
,
10
月
17
日,
E2
版。
(China Times. 2011.
7-11 OPEN Chan
Family vs. Family Mart’s block building competition to win a trip to Europe
.
October 17: E2.)
,
2011
,
超商年菜預購提前開跑、搶攻年前家常宴客商機鍋物強強滾、台菜
比例拉高
,
11
月
2
日,
E3
版。
(China Times. 2011.
Battle of New Year’s dishes,
pre-order starts early
. November 2: E3.)
,
2011
,
《新鮮上市》超商麵包新口味熱銷
,
12
月
7
日,
E3
版。
(China Times.
2011.
Hot sale new flavor bread
. December 7: E3.)
,
2011
,
超商迎跨年送你
101
萬現金、飲料、零食最暢銷門市備貨應戰、元
旦當天消費滿百送限量文件夾
,
12
月
27
日,
E2
版。
(China Times. 2011.
New
Year’s Eve convenience stores stocking drinks and snacks, 1.01 million prize
waiting for you
. December 27: E2.)
,
2011
,
禮上網來三商美邦推
e
化回饋
,
12
月
29
日,
B4
版。
(China Times.
2011.
Mercuries Life Insurance launches e-feedback
. December 29: B4.)
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Academy of Management