Table of Contents Table of Contents
Previous Page  103 / 372 Next Page
Information
Show Menu
Previous Page 103 / 372 Next Page
Page Background

臺大管理論叢

26

卷第

2

103

Jiang, Z., and Benbasat, I. 2007. The effects of presentation formats and task complexity on

online consumers’ product understanding.

MIS Quarterly

, 31 (3): 475-500.

Keller, K. L., and Staelin, R. 1987. Effects of quality and quantity of information on decision

effectiveness.

Journal of Consumer Research

, 14 (2): 200-213. doi: 10.1086

/209106

Kleinmuntz, D. N., and Schkade, D. A. 1993. Information displays and decision processes.

Psychological Science

, 4 (4): 221-227. doi: 10.1111/j.1467-9280.1993.tb00265.x

Manning, K. C., and Sprott, D. E. 2009. Price endings, left-digit effects, and choice.

Journal

of Consumer Research

, 36 (2): 328-335. doi: 10.1086/597215

Mellers, B. A., Chang, S., Birnbaum, M. H., and Ordóñez, L. D. 1992. Preferences, prices,

and ratings in risky decision making.

Journal of Experimental Psychology:

Human Perception and Performance

, 18 (2): 347-361. doi: 10.1037//0096-

1523.18.2.347

Mochon, D. 2013. Single-option aversion.

Journal of Consumer Research

, 40 (3): 555-566.

doi: 10.1086/671343

Monroe, K. B. 2003.

Pricing: Making Profitable Decisions

. New York, NY: McGraw-Hill.

Monroe, K. B., and Lee, A. Y. 1999. Remembering versus knowing: Issues in buyers’

processing of price information.

Journal of Academy of Marketing Science

, 27

(2): 207-225. doi: 10.1177/0092070399272006

Moore, D. A. 1999. Order effects in preference judgments: Evidence for context

dependencies in the generation of preferences.

Organizational Behavior and

Human Decision Processes

, 78 (2): 146-165. doi: 10.1006/obhd.1999.2828

Payne, J. W. 1982. Contingent decision behavior.

Psychological Bulletin

, 92 (2): 382-402.

doi: 10.1037//0033-2909.92.2.382

Schindler, R. M. 1984. Consumer recognition of increases in odd and even prices.

Advances

in Consumer Research

, 11 (1): 459-462.

. 1991. Symbolic meanings of a price ending.

Advances in Consumer Research

,

18 (1): 794-801.

. 2001. Relative price level of 99-ending prices: Image versus reality.

Marketing

Letters

, 12 (3): 239-247. doi: 10.1023/A:1011116827790

. 2006. The 99 price ending as a signal of low-price appeal.

Journal of Retailing

,

82 (1): 71-77. doi: 10.1016/j.jretai.2005.11.001

Schindler, R. M., and Chandrashekaran, R. 2004. Influence of price endings on price recall:

A by-digit analysis.

Journal of Product and Brand Management

, 13 (7): 514-