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NTU Management Review Vol. 35 No. 2 Oct. 2025
Author Biography
*Shuo-Min Li
Shuo-Min Li is a Doctoral Candidate of the Department of Business Administration
at Ming Chuan University and currently General Manager of Digital Power Culture
Media Ltd. Her research expertise includes social media analytics, media advertising
and marketing. She has published articles in academic journals such as Management
Information Computing and MDPI’s Sustainability.
Jen-Shyang Chen
Jen-Shyang Chen is an Associate Professor of the Department of Business
Administration at Ming Chuan University. His research expertise includes business policy
and strategic management, as well as industry and competitive analysis. He has published
articles in journals such as Sun Yat-Sen Management Review and Asia Pacific Journal of
Management.
*E-mail: miin9133@yahoo.com.tw
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