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NTU Management Review Vol. 34 No. 2 Aug. 2024

capabilities. Specifically, determining common interests serves as the initial step in
initiating VCC. Subsequently, measuring resources and capabilities determines whether
interactive processes can facilitate the acquisition of relational, knowledge, and economic
resources, along with moral, learning, and collaborative development capabilities. This

helps strengthen a network of connections and jointly allocate resources to VCC-related
operational activities to create the VCC experience. During the collaborative process,
organizations continually adjust their structures through mutual learning, striving to

institutionalize VCC activities to reduce implementation costs. VCC effects may be
generated through such a process.

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