Page 87 - 34-2

NTU Management Review Vol. 34 No. 2 Aug. 2024

Management, 17 (9): 886-898. https://doi.org/10.1108/JOSM-08-2016-0237
Ballantyne, D., Frow, P., Varey, R. J., and Payne, A. 2011. Value propositions as
communication practice: Taking a wider view. Industrial Marketing
Management, 40 (2): 202-210. https://doi.org/10.1016/j.indmarman.2010.06.032

Ballantyne, D., and Varey, R. J. 2008. The service-dominant logic and the future of
marketing. Journal of the Academy of Marketing Science, 36 (1): 11-14. https://
doi.org/10.1007/s11747-007-0075-8
Brodie, R. J., Fehrer, J. A., Jaakkola, E., and Conduit, J. 2019. Actor engagement in
networks: Defining the conceptual domain. Journal of Service Research, 22 (2):

173-188. https://doi.org/10.1177/1094670519827385
Brodie, R. J., Hollebeek, L. D., Juri, B., and Ili, A. 2011. Customer engagement:
Conceptual domain, fundamental propositions, and implications for
research. Journal of Service Research, 14 (3): 252-271. https://doi.
org/10.1177/1094670511411703
Castanias, R. P., and Helfat, C. E. 2001. The managerial rents model: Theory and
empirical analysis. Journal of Management, 27 (6): 661-678. https://doi.

org/10.1177/014920630102700604
Chandler, J. D., and Vargo, S. L. 2011. Contextualization and value-in-context: How
context frames exchange. Marketing Theory, 11 (1): 35-49. https://doi.
org/10.1177/1470593110393713

Charmaz, K. 2006. Constructing Grounded Theory: A Practical Guide Through
Qualitative Analysis. Thousand Oaks, CA: Sage.
Chen, J. S., Tsou, H. T., and Ching, R. K. H. 2011. Co-production and its effects on service
innovation. Industrial Marketing Management, 40 (8): 1331-1346. https://doi.
org/10.1016/j.indmarman.2011.03.001
Chen, T., Ou Yang, S., and Leo, C. 2017. The beginning of value co-creation:

Understanding dynamics, efforts and betterment. Journal of Service Theory &
Practice, 27 (6): 1145-1166. https://doi.org/10.1108/JSTP-12-2015-0257
Cohen, M. D. 2007. Reading Dewey: Reflections on the study of routine. Organization
Studies, 28 (5): 773-786. https://doi.org/10.1177/0170840606077620

Connelly, F. M., and Clandinin, D. J. 1990. Stories of experience and
narrative inquiry. Educational Researcher, 19 (5): 2-14. https://doi.
org/10.3102/0013189X019005002

79