Page 77 - 33-3

NTU Management Review Vol. 33 No. 3 Dec. 2023

Jaworski, B., Kohli, A. K., and Sahay, A. 2000. Market-driven versus driving
markets. Journal of the Academy of Marketing Science, 28 (1): 45-54.
Kortge, G. D., and Okonkwo, P. A. 1993. Perceived value approach to pricing. Industrial
Marketing Management, 22 (2): 133-140.

Krause, D. R., Handfield, R. B., and Scannell, T. V. 1998. An empirical investigation of
supplier development: Reactive and strategic processes. Journal of Operations
Management, 17 (1): 39-58.
Kumar, V., Dixit, A., Javalgi, R. R. G., and Dass, M. 2016. Research framework, strategies,
and applications of intelligent agent technologies (IATs) in marketing. Journal

of the Academy of Marketing Science, 44 (1): 24-45.
Kumar, V., and Ramachandran, D. 2021. Developing firms’ growth approaches as a
multidimensional decision to enhance key stakeholders’ wellbeing. International
Journal of Research in Marketing, 38 (2): 402-424.
Kumar, V., Ramachandran, D., and Kumar, B. 2021. Influence of new-age technologies on
marketing: A research agenda. Journal of Business Research, 125: 864-877.

Kumar, V., and Reinartz, W. 2012. Strategic customer relationship management today.
In Kumar, V., and Reinartz, W. (Eds.), Customer Relationship Management:
Concept, Strategy, and Tools: 3-20. Berlin, Germany: Springer.
________. 2016. Creating enduring customer value. Journal of Marketing, 80 (6): 36-68.

Langley, A. 1999. Strategies for theorizing from process data. Academy of Management
Review, 24 (4): 691-710.
Liu, C. L. E., Sinkovics, R. R., Pezderka, N., and Haghirian, P. 2012. Determinants of
consumer perceptions toward mobile advertising—A comparison between Japan
and Austria. Journal of Interactive Marketing, 26 (1): 21-32.
Marshall, C., and G. Rossman. 2006. The how of the study: Building the research design.

In Marshall C., and Rossman G. (Eds.), Designing Qualitative Research: 55-
101. Thousand Oaks, CA: Sage.
Maxwell, J. 1992. Understanding and validity in qualitative research. Harvard Educational
Review, 62 (3): 279-301.

Minerbo, C., Kleinaltenkamp, M., and Brito, L. A. L. 2021. Unpacking value creation and
capture in B2B relationships. Industrial Marketing Management, 92: 163-177.
Morgeson III, F. V., Hult, G. T. M., Mithas, S., Keiningham, T., and Fornell, C. 2020.

69