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Optimal Advertorial Allocation and Contract Design of a Multichannel Networks Company on Video Sharing
Platforms

� �� � � � � � (� � ,� � ) as the revenue sharing ratio for
condition yields ( , )=
� � � �
� �
(�� � � � �� � � )(����)
� �
� �� � � � � � (� � ,� � )
the type-H creator and ( , )= for the type-L one.
� � � � � �
(�� � � � �� � � )(��(���)�)
� �
The first-order derivative of ( , ) and ( , ) with respective to and
�
�
� � � � � � �
then proves the proposition. Q.E.D.
�

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