Page 169 - 33-2
P. 169
NTU Management Review Vol. 33 No. 2 Aug. 2023
developing economy. Journal of Business Venturing, 28 (6): 708-727.
Brenner, M. E. 2006. Interviewing in education research. In Green, J., Camilli, G., and
Elmore, P. B. (Eds.), Handbook of Complementary Methods in Education
Research: 357-370. Mahwah, NJ: Lawrence Erlbaum Associates.
Brodie, S., Stanworth, J., and Wotruba, T. R. 2002. Comparisons of salespeople in
multilevel vs. single level direct selling organizations. The Journal of Personal
Selling and Sales Management, 22 (2): 67-75.
Buccieri, D., Javalgi, R. G., and Gross, A. 2021. Innovation and differentiation of emerging
market international new ventures the role of entrepreneurial marketing. Journal
of Strategic Marketing. https://doi.org/10.1080/0965254X.2021.1952293
________. 2022. Examining the formation of entrepreneurial resources in emerging
market international new ventures. Industrial Marketing Management, 103:
1-12.
Chonko, L. B., Wotruba, T. R., and Loe, T. W. 2002. Direct selling ethics at the top:
An industry audit and status report. The Journal of Personal Selling & Sales
Management, 22 (2): 87-95.
Creswell, J. W., and Creswell, J. D. 2018. Research Design: Qualitative, Quantitative, &
Mixed Methods Approach (5th ed.). Thousand Oaks, CA: Sage Publications.
Crick, J. M. 2021. Qualitative research in marketing: What can academics do better?.
Journal of Strategic Marketing, 29 (5): 390-429.
Crick, J. M., Crick, D., and Ferrigno, G. 2023. Coopetition and the marketing/entrepreneur
ship interface in an international arena. International Journal of Entrepreneurial
Behavior & Research. https://doi.org/10.1108/IJEBR-01-2022-0099
Crick, J. M., Karami, M., and Crick, D. 2021. The impact of the interaction between an
entrepreneurial marketing orientation and coopetition on business performance.
International Journal of Entrepreneurial Behavior & Research, 27 (6): 1423-
1447.
Duffy, D. L. 2005. Direct selling as the next channel. Journal of Consumer Marketing, 22
(1): 43-45.
Eisenhardt, K. M., and Graebner, M. E. 2007. Theory building from cases: Opportunities
and challenges. Academy of Management Journal, 50 (1): 25-32.
Ferreira, C. C., Ferguson, S. L., and Pitt, L. F. 2019. Entrepreneurial marketing and hybrid
entrepreneurship: The case of JM Reid Bamboo Rods. Journal of Marketing
161