183 /302
183
臺大管理論叢
第
28
卷第
2
期
以各顧客銷售比率
(CPS)
加權之
CPSV
最主要顧客的
CPSV
(1)
(2)
(3)
(4)
(5)
(6)
(7)
(8)
Bage
-6.9212*
-6.9609*
-7.0699*
-6.9705
-6.9246*
-6.9597*
-7.0701*
-6.9782
(-1.72)
(-1.73)
(-1.72)
(-1.57)
(-1.72)
(-1.73)
(-1.72)
(-1.57)
LFFL
0.2428
0.2429
0.1697
0.1007
0.2436
0.2433
0.1714
0.1018
(0.61)
(0.61)
(0.38)
(0.22)
(0.62)
(0.61)
(0.38)
(0.22)
Lnamt
12.3763
12.2707
12.3530
8.8203
12.2316
12.1438
12.2136
8.6619
(1.20)
(1.18)
(1.17)
(0.69)
(1.18)
(1.17)
(1.16)
(0.68)
Rating
-0.7375
-0.7449
-0.7146
-1.9074
-0.6604
-0.6720
-0.6402
-1.8147
(-0.34)
(-0.35)
(-0.31)
(-0.72)
(-0.31)
(-0.31)
(-0.28)
(-0.68)
ADJPIN
822.9559
806.9538
835.7603
902.7241
809.7763
786.3455
815.0387
879.7386
(1.54)
(1.51)
(1.55)
(1.52)
(1.52)
(1.47)
(1.52)
(1.49)
HHI
-1653.6964** -1646.5489** -1690.6548** -1635.1958* -1673.8825** -1662.8070** -1710.7701** -1659.8792**
(-2.11)
(-2.11)
(-2.15)
(-1.97)
(-2.14)
(-2.13)
(-2.17)
(-2.00)
RD
322.5513
305.2744
306.5465
508.8045
315.3556
306.0106
314.5278
520.2057
(0.36)
(0.34)
(0.34)
(0.60)
(0.35)
(0.34)
(0.34)
(0.61)
PSOS
186.6892
206.5106
213.8415
301.8400
186.9285
206.4751
212.7653
301.3087
(1.08)
(1.19)
(1.22)
(1.41)
(1.08)
(1.19)
(1.22)
(1.42)
Constant
135.1827
60.9729
329.6652
182.0487
138.1139
62.6118
331.7226
185.2849
(0.59)
(0.25)
(1.23)
(0.69)
(0.60)
(0.25)
(1.24)
(0.70)
Observations 732
727
699
653
732
727
699
653
Adj. R
2
0.6195
0.6194
0.6194
0.6221
0.6195
0.6192
0.6194
0.6227
註：其中符號“
*,**,***
＂表示顯著水準依序為
10%, 5%, 1%
，括號內數字代表
t
統計量。所有變數之定義與表二及表三相同。