174 /304
產品受歡迎資訊與網路購物：以消費者解讀為干擾變數
174
作者簡介
*Lynne Lee
Lynne Lee is an assistant professor at Ming Chuan University in Taiwan. She
received her Ph.D. in Information Management from National Taiwan University in
Taiwan. Her research interests include electronic commerce, online purchase behavior,
and information seeking behavior. She has published papers in NTU Management Review
and Journal of Information Management. She received recommended paper award at 2014
Management Theory and Practice Conference, excellent paper award in 2013 TOPCO
Thesis Competition, and best paper award at 2008 International Conference on Decision
Sciences and Technology for Globalization.
Ling Ling Wu
Wu, Ling-ling received her Ph.D. in Psychology from the University of Chicago, in
1995. She is currently a Professor in the Department of Information Management,
National Taiwan University. Her research interests include cognitive science approaches to
knowledge, decision making, learning, negotiation, and problem solving in the interactive
IT environment. Her work has been published in Memory and Cognition, Journal of the
American Society for Information Science and Technology, Computers in Human
Behavior, Acta Psychologica, Psychology & Marketing.
* E-mail:
lynne@mail.mcu.edu.tw