173 /304
173
臺大管理論叢
第
28
卷第
1
期
Taylor, S. E., and Lobel, M. 1989. Social comparison activity under threat: Downward
evaluation and upward contacts.
Psychological Review
, 96 (4): 569-575. doi:
10.1037/0033-295X.96.4.569
Tucker, C., and Zhang, J. 2011. How does popularity information affect choices? A field
experiment.
Management Science
, 57 (5): 828-842.
Wei, P. S., and Lu, H. P. 2013. An examination of the celebrity endorsements and online
customer reviews influence female consumers’ shopping behavior.
Computers
in Human Behavior
, 29 (1): 193-201. doi: 10.1016/j.chb.2012.08.005
Wood, J. V. 1989. Theory and research concerning social comparisons of personal
attributes.
Psychological Bulletin
, 106 (2): 231-248. doi: 10.1037/0033-2909.
106.2.231
. 1996. What is social comparison and how should we study it?.
Personality and
Social Psychology Bulletin
, 22 (5): 520-537. doi: 10.1177/0146167296225009
Wu, L. L., and Lee, L. 2008a.
Effects of social comparison on online purchasing
behaviour
. Paper presented at International Conference on Decision Sciences
and Technology for Globalization, Ghaziabad, India.
. 2008b.
Online social comparison: Implications derived from Web 2.0
. Paper
presented at Pacific Asia Conference on Information Systems, Suzhou, China.
Yeh, Y. S., and Li, Y. M. 2014. Design-to-lure in the e-shopping environment: A landscape
preference approach.
Information & Management
, 51 (8): 995-1004. doi: 10.
1016/j.im.2014.06.005
Yoo, B., and Kim, K. 2012. Does popularity decide rankings or do rankings decide
popularity? An investigation of ranking mechanism design.
Electronic
Commerce Research and Applications
, 11 (2): 180-191. doi: 10.1016/j.elerap.
2011.12.007
Zhang, J. 2010. The sound of silence: Observational learning in the U.S. kidney market.
Marketing Science
, 29 (2): 315-335. doi: 10.1287/mksc.1090.0500
Zhu, F., and Zhang, X. 2010. Impact of online consumer reviews on sales: The moderating
role of product and consumer characteristics.
Journal of Marketing
, 74 (2): 133-
148. doi: 10.1509/jmkg.74.2.133