169 /304
169
臺大管理論叢
第
28
卷第
1
期
Buunk, A. P., and Gibbons, F. X. 2007. Social Comparison: The end of a theory and the
emergence of a field.
Organizational Behavior and Human Decision Processes
,
102 (1): 3-21. doi: 10.1016/j.obhdp.2006.09.007
Buunk, B. P. 1995. Comparison direction and comparison dimension among disabled
individuals: Toward a refined conceptualization of social comparison under
stress.
Personality and Social Psychology Bulletin
, 21 (4): 316-330. doi:
10.1177/0146167295214002
Cai, H., Chen, Y., and Fang, H. 2008. Observational learning: Evidence from a
randomized natural field experiment.
The American Economic Review
, 99 (3):
864-882. doi: 10.1257/aer.99.3.864
Celen, B., and Kariv, S. 2004. Observational learning under imperfect information.
Games
and Economic Behavior
, 47 (1): 72-86. doi: 10.1016/S0899-8256(03)00179-9
Chan, K., and Prendergast, G. P. 2008. Social comparison, imitation of celebrity models
and materialism among Chinese youth.
International Journal of Advertising
, 27
(5): 799-826. doi: 10.2501/S026504870808030X
Chen, L. 2010. Social influence of product popularity on consumer decisions: Usability
study of Flickr camera finder. In
Proceedings of the 15th International Conference
on Intelligent User Interfaces
: 297-300. New York, NY: Association for
Computing Machinery. doi: 10.1145/1719970.1720015
Chen, Y. F. 2008. Herd behavior in purchasing books online.
Computers in Human
Behavior
, 24 (5): 1977-1992. doi: 10.1016/j.chb.2007.08.004
Chevalier, J. A., and Mayzlin, D. 2006. The effect of word of mouth on sales: Online book
reviews.
Journal of Marketing Research
, 43 (3): 345-354. doi: 10.1509/jmkr.
43.3.345
Dai, B., Forsythe, S., and Kwon, W. S. 2014. The impact of online shopping experience on
risk perceptions and online purchase intentions: Does product category matter?.
Journal of Electronic Commerce Research
, 15 (1): 13-24.
Duan, W., Gu, B., and Whinston, A. B. 2009. Informational cascades and software
adoption on the internet: An empirical investigation.
MIS Quarterly
, 33 (1):
23-48.
Duflo, E. 2006. Field experiments in development economics. In Blundell, R., Newey, W.
K., and Persson, T. (Eds.),
Advances in Economics and Econometrics: Theory
and Applications, Ninth World Congress: Vol. 2
: 322-348. Cambridge, UK:
Cambridge University Press. doi: 10.1017/CBO9781139052276.015