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113

臺大管理論叢

28

卷第

1

Figure 5 Evolution and t Test of Daily Average Media Coverage

Note: This figure illustrates the daily average media coverage (

MEDIA

) for 40 trading days prior to

and after the announcement of CSR awards. CSR1 refers to the daily average media coverage

of CSR winners; and CSR0 refers to the daily average media coverage of non-CSR firms. The t

value is a sample t test of CSR1 and CSR0.

Figure 6 Evolution and t Test of Daily Average Sentiment Ratio

Note: This figure shows the daily average sentiment ratio (

SRso

) for 40 trading days prior to and after

the announcement of CSR awards. CSR1 refers to the daily average

SRso

of CSR winners;

and CSR0 refers to the daily average

SRso

of non-CSR firms. The t value is a sample t test of

CSR1 and CSR0.

MEDIA