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臺大管理論叢

27

卷第

1

51

co-production in knowledge-intensive business services.

California Management

Review

, 44 (4): 100-128. doi: 10.2307/41166145

Burnham, T. A., Frels, J. K., and Mahajan, V. 2003. Consumer switching costs: A typology,

antecedents, and consequences.

Journal of the Academy of Marketing Science

,

31 (2): 109-126. doi: 10.1177/0092070302250897

Cannon, J. P., and Homburg, C. 2001. Buyer-supplier relationships and customer firm costs.

Journal of Marketing

, 65 (1): 29-43. doi: 10.1509/jmkg.65.1.29.18136

Čater, B., and Čater, T. 2009. Relationship-value-based antecedents of customer satisfaction

and loyalty in manufacturing.

Journal of Business & Industrial Marketing

, 24

(8): 585-597. doi: 10.1108/08858620910999457

Chan, K. W., Yim, C. K., and Lam, S. S. K. 2010. Is customer participation in value creation

a double-edged sword? Evidence from professional financial services across

cultures.

Journal of Marketing

, 74 (3): 48-64. doi: 10.1509/jmkg.74.3.48

Chen, J. S., Tsou, H. T., and Ching, R. K. H. 2011. Co-production and its effects on service

innovation.

Industrial Marketing Management

, 40 (8): 1331-1346. doi: 10.1016/

j.indmarman.2011.03.001

Cheung, M. F. Y., and To, W. M. 2011. Customer involvement and perceptions: The

moderating role of customer co-production.

Journal of Retailing and Consumer

Services

, 18 (4): 271-277. doi: 10.1016/j.jretconser.2010.12.011

Cooil, B., Keiningham, T. L., Aksoy, L., and Hsu, M. 2007. A longitudinal analysis of

customer satisfaction and share of wallet: Investigating the moderating effect of

customer characteristics.

Journal of Marketing

, 71 (1): 67-83. doi: 10.1509/jmkg.

71.1.67

Daft, R. L., and Lengel, R. H. 1986. Organizational information requirements, media

richness and structural design.

Management Science

, 32 (5): 554-571. doi: 10.

1287/mnsc.32.5.554

De Wulf, K., Odekerken-Schröder, G., and Iacobucci, D. 2001. Investments in consumer

relationships: A cross-country and cross-industry exploration.

Journal of

Marketing

, 65 (4): 33-50. doi: 10.1509/jmkg.65.4.33.18386

Delgado-Ballester, E., and Munuera-Alemán, J. L. 2001. Brand trust in the context of

consumer loyalty.

European Journal of Marketing

, 35 (11-12): 1238-1258. doi:

10.1108/EUM0000000006475

Dimitriadis, S. 2010. Testing perceived relational benefits as satisfaction and behavioral

outcomes drivers.

International Journal of Bank Marketing

, 28 (4): 297-313.