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臺大管理論叢
第
26
卷第
2
期
51
H11: Knowledge sharing self-efficacy positively affects individuals’ knowledge sharing
behavior in SNSs.
Figure 1 The Hypothesized Model
H3
H8
H4
H5
H6
H2
H7
H9
H1
H10
H11
Structural
social capital
Psychological
safety
Knowledge
sharing
self-efficacy
Knowledge
sharing behavior
Cognitive
social capital
Relational
social capital
This study combines the concepts of social capital, psychological safety, knowledge
sharing self-efficacy, and knowledge sharing behavior to conceptualize a causal model, as
shown in Figure 1. It is assumed that the structural, cognitive, and relational dimensions of
social capital affect individuals’ psychological safety and knowledge sharing self-efficacy,
which in turn lead to individuals’ knowledge sharing behavior. Moreover, this study
postulates that psychological safety and knowledge sharing self-efficacy both serve as
mediators between the three dimensions of social capital and knowledge sharing behavior.
3. Method
3.1 The Sample
We administered the questionnaire (in Mandarin) to Facebook users in Taiwan.
Specifically, we posted the URL of the online questionnaire in a Facebook forum on Bulletin